Introduction au Marketing Digital \u2014 CEDITECH<\/title>\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@400;500;600;700;800&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n :root{\r\n --purple:#602487;\r\n --orange:#FA5622;\r\n --pink:#E5217C;\r\n --grad: linear-gradient(115deg, var(--orange) 0%, var(--pink) 52%, var(--purple) 100%);\r\n\r\n --ink:#241132;\r\n --ink-soft:#5C4B72;\r\n --paper:#FAF8FC;\r\n --paper-dim:#F1EBF6;\r\n --paper-card:#FFFFFF;\r\n --rule:#E1D8EA;\r\n }\r\n\r\n *{box-sizing:border-box;}\r\n html{scroll-behavior:smooth;}\r\n body{\r\n margin:0;\r\n background:var(--paper);\r\n color:var(--ink);\r\n font-family:'Poppins', sans-serif;\r\n line-height:1.6;\r\n -webkit-font-smoothing:antialiased;\r\n overflow-x:hidden;\r\n }\r\n .display{ font-family:'Poppins', sans-serif; }\r\n .mono{ font-family:'Poppins', sans-serif; letter-spacing:0.06em; }\r\n a{ color:inherit; }\r\n @media (prefers-reduced-motion: reduce){\r\n *{ animation:none !important; transition:none !important; }\r\n }\r\n\r\n @keyframes gradShift{\r\n 0%,100%{ background-position:0% 50%; }\r\n 50%{ background-position:100% 50%; }\r\n }\r\n\r\n \/* ---------- Reveal ---------- *\/\r\n .reveal{ opacity:0; transform:translateY(18px); transition:opacity 0.6s ease, transform 0.6s ease; }\r\n .reveal.in{ opacity:1; transform:translateY(0); }\r\n\r\n \/* ---------- Ruler motif ---------- *\/\r\n .ruler{ display:flex; align-items:flex-end; height:14px; width:100%; overflow:hidden; }\r\n .ruler.grad span{ border-left:none; width:2px; background:var(--grad); background-size:1200% 100%; opacity:0.55; height:6px; }\r\n .ruler.grad span:nth-child(5n+1){ height:14px; opacity:1; }\r\n\r\n \/* ---------- Hero ---------- *\/\r\n .hero{\r\n background:#180A24;\r\n color:var(--paper);\r\n position:relative;\r\n overflow:hidden;\r\n }\r\n .aura{\r\n position:absolute; top:-30%; right:-10%; width:900px; height:900px;\r\n background:conic-gradient(from 0deg, var(--orange), var(--pink), var(--purple), var(--orange));\r\n filter:blur(120px); opacity:0.4;\r\n animation:auraSpin 26s linear infinite;\r\n pointer-events:none;\r\n }\r\n @keyframes auraSpin{ to{ transform:rotate(360deg); } }\r\n .hero::before{\r\n content:\"\";\r\n position:absolute; inset:0;\r\n background-image:\r\n linear-gradient(rgba(250,248,252,0.05) 1px, transparent 1px),\r\n linear-gradient(90deg, rgba(250,248,252,0.05) 1px, transparent 1px);\r\n background-size:34px 34px;\r\n mask-image:radial-gradient(ellipse at 30% 20%, black, transparent 70%);\r\n pointer-events:none;\r\n }\r\n .hero-grid{\r\n position:relative;\r\n max-width:1120px;\r\n margin:0 auto;\r\n padding:72px 24px 60px;\r\n display:grid;\r\n grid-template-columns:1.05fr 0.95fr;\r\n gap:56px;\r\n align-items:center;\r\n }\r\n .eyebrow{\r\n font-size:12px; text-transform:uppercase; margin-bottom:22px;\r\n display:flex; align-items:center; gap:8px;\r\n }\r\n .eyebrow-text{ background:var(--grad); -webkit-background-clip:text; background-clip:text; color:transparent; background-size:200% 100%; animation:gradShift 7s ease-in-out infinite; }\r\n .eyebrow::before{ content:\"\"; width:18px; height:1px; background:var(--grad); }\r\n .hero h1{\r\n font-size:clamp(30px, 4vw, 48px);\r\n font-weight:700; line-height:1.08; margin:0 0 8px; letter-spacing:-0.01em;\r\n }\r\n .hero .subtitle{\r\n font-size:14px; color:#C8B6DA; margin:0 0 26px;\r\n text-transform:uppercase; letter-spacing:0.08em;\r\n }\r\n .hero .ruler{ color:#54406C; margin-bottom:26px; }\r\n .hero .tagline{\r\n font-family:'Poppins', sans-serif; font-style:italic;\r\n font-size:19px; line-height:1.55; color:#EDE4F5;\r\n max-width:540px; margin:0 0 18px;\r\n border-left:2px solid transparent;\r\n border-image:var(--grad) 1;\r\n padding-left:18px;\r\n position:relative;\r\n }\r\n .hero .tagline::before{\r\n content:\"\u201c\"; position:absolute; left:14px; top:-26px;\r\n font-family:'Poppins', sans-serif; font-size:52px;\r\n background:var(--grad); -webkit-background-clip:text; background-clip:text; color:transparent;\r\n opacity:0.8; line-height:1;\r\n }\r\n .slogan-chip{\r\n display:inline-flex; align-items:center; gap:8px;\r\n font-family:'Poppins', sans-serif; font-size:11.5px;\r\n color:#EDE4F5;\r\n background:rgba(255,255,255,0.04);\r\n border:1px solid transparent;\r\n border-radius:100px;\r\n padding:7px 14px 7px 12px;\r\n margin:0 0 30px 18px;\r\n position:relative;\r\n }\r\n .slogan-chip::before{\r\n content:\"\"; position:absolute; inset:0; border-radius:100px; padding:1px;\r\n background:var(--grad); background-size:200% 100%; animation:gradShift 7s ease-in-out infinite;\r\n -webkit-mask:linear-gradient(#fff 0 0) content-box, linear-gradient(#fff 0 0);\r\n -webkit-mask-composite:xor; mask-composite:exclude;\r\n }\r\n .slogan-chip svg{ width:13px; height:13px; color:var(--orange); flex:none; }\r\n .hero-meta{ display:flex; flex-wrap:wrap; align-items:center; gap:20px; margin-bottom:34px; }\r\n .duration-pill{\r\n display:inline-flex; align-items:center; gap:8px;\r\n font-family:'Poppins', sans-serif; font-size:13px; color:var(--paper);\r\n border:1px solid #4E3A66; border-radius:100px; padding:8px 16px;\r\n }\r\n .duration-pill svg{ width:14px; height:14px; opacity:0.85; }\r\n\r\n .btn{\r\n display:inline-flex; align-items:center; gap:10px;\r\n background:var(--grad); background-size:200% 100%; background-position:0% 50%;\r\n color:#fff; text-decoration:none;\r\n font-weight:600; font-size:15px; padding:14px 26px; border-radius:3px;\r\n transition:background-position 0.5s ease, transform 0.18s ease, box-shadow 0.18s ease;\r\n border:none; cursor:pointer; box-shadow:0 10px 26px -12px rgba(229,33,124,0.55);\r\n }\r\n .btn:hover{ background-position:100% 50%; transform:translateY(-2px); box-shadow:0 14px 30px -10px rgba(229,33,124,0.7); }\r\n .btn:focus-visible{ outline:2px solid var(--paper); outline-offset:3px; }\r\n .btn svg{ width:16px; height:16px; }\r\n\r\n \/* ---------- Hero spreadsheet mockup ---------- *\/\r\n .sheet-mock{\r\n position:relative;\r\n max-width:430px;\r\n margin:0 auto;\r\n animation:float 6s ease-in-out infinite;\r\n }\r\n @keyframes float{ 0%,100%{ transform:rotate(1.1deg) translateY(0); } 50%{ transform:rotate(1.1deg) translateY(-10px); } }\r\n .sheet-frame{\r\n background:var(--paper-card);\r\n border-radius:8px;\r\n box-shadow:0 30px 70px -20px rgba(0,0,0,0.65), 0 2px 0 rgba(0,0,0,0.1);\r\n overflow:hidden;\r\n transform:rotate(1.1deg);\r\n }\r\n .sheet-topbar{\r\n display:flex; align-items:center; gap:6px;\r\n padding:10px 14px; border-bottom:1px solid var(--rule);\r\n }\r\n .sheet-topbar span{ width:8px; height:8px; border-radius:50%; background:var(--rule); }\r\n .sheet-topbar .fname{ margin-left:8px; font-family:'Poppins', sans-serif; font-size:11px; color:var(--ink-soft); }\r\n .fx-bar{\r\n display:flex; align-items:center; gap:8px;\r\n padding:6px 14px; border-bottom:1px solid var(--rule);\r\n font-family:'Poppins', sans-serif; font-size:10px; color:var(--ink-soft);\r\n }\r\n .fx-bar .cellref{ background:var(--paper-dim); border-radius:2px; padding:2px 6px; color:var(--purple); font-weight:600; }\r\n .fx-bar .fx{ color:var(--pink); }\r\n .fx-bar .formula{ color:var(--ink-soft); opacity:0.85; }\r\n .sheet-grid{ display:grid; grid-template-columns:24px repeat(5, 1fr); font-family:'Poppins', sans-serif; font-size:9.5px; }\r\n .sheet-grid .cell{\r\n border-right:1px solid var(--rule); border-bottom:1px solid var(--rule);\r\n padding:6px 5px; color:var(--ink-soft); min-height:12px; display:flex; align-items:center;\r\n opacity:0; transform:scaleY(0); transform-origin:top; animation:rowIn 0.45s ease forwards;\r\n }\r\n .sheet-grid .rowhead, .sheet-grid .colhead{\r\n background:var(--paper-dim); color:var(--ink-soft); opacity:0.7; justify-content:center; font-weight:600;\r\n }\r\n .sheet-grid .colhead{ animation-delay:0.1s; }\r\n .sheet-grid .num{ justify-content:flex-end; }\r\n .sheet-grid .bar-cell{ position:relative; overflow:hidden; }\r\n .sheet-grid .bar-cell .fill{\r\n position:absolute; left:0; bottom:0; top:0; background:var(--grad); background-size:100% 300%;\r\n opacity:0.28; width:0%; animation:fillBar 0.7s ease forwards;\r\n }\r\n .sheet-grid .highlight{ background:rgba(229,33,124,0.08); color:var(--purple); font-weight:600; }\r\n @keyframes rowIn{ to{ opacity:1; transform:scaleY(1); } }\r\n @keyframes fillBar{ to{ width:var(--w); } }\r\n .sheet-r1 .cell{ animation-delay:0.15s; }\r\n .sheet-r2 .cell{ animation-delay:0.25s; }\r\n .sheet-r3 .cell{ animation-delay:0.35s; }\r\n .sheet-r4 .cell{ animation-delay:0.45s; }\r\n .sheet-footer{\r\n display:flex; justify-content:space-between; align-items:center;\r\n padding:8px 14px; font-family:'Poppins', sans-serif; font-size:9px; color:var(--ink-soft);\r\n border-top:1px solid var(--rule);\r\n }\r\n .sheet-tabs{ display:flex; gap:10px; }\r\n .sheet-tabs span.active{ color:var(--pink); font-weight:600; }\r\n\r\n .callout{\r\n position:absolute;\r\n background:var(--purple);\r\n color:#fff;\r\n font-family:'Poppins', sans-serif;\r\n font-size:10.5px;\r\n padding:6px 10px;\r\n border-radius:3px;\r\n box-shadow:0 8px 18px -6px rgba(96,36,135,0.55);\r\n white-space:nowrap;\r\n animation:pulse 3.4s ease-in-out infinite;\r\n }\r\n @keyframes pulse{ 0%,100%{ transform:scale(1); } 50%{ transform:scale(1.05); } }\r\n .callout::after{ content:\"\"; position:absolute; width:8px; height:8px; background:var(--purple); transform:rotate(45deg); }\r\n .callout.c1{ top:26px; right:-58px; background:var(--orange); animation-delay:0s; }\r\n .callout.c1::after{ left:-4px; top:10px; background:var(--orange); }\r\n .callout.c2{ bottom:76px; left:-70px; background:var(--pink); animation-delay:0.6s; }\r\n .callout.c2::after{ right:-4px; top:10px; background:var(--pink); }\r\n .callout.c3{ bottom:-16px; right:30px; background:var(--purple); animation-delay:1.2s; }\r\n .callout.c3::after{ left:16px; top:-4px; background:var(--purple); }\r\n\r\n @media (max-width:900px){\r\n .hero-grid{ grid-template-columns:1fr; padding-top:56px; }\r\n .sheet-mock{ max-width:340px; animation:none; }\r\n .sheet-frame{ transform:none; }\r\n .callout{ display:none; }\r\n .slogan-chip{ margin-left:0; }\r\n }\r\n\r\n \/* ---------- Sections ---------- *\/\r\n main{ max-width:920px; margin:0 auto; padding:0 24px; }\r\n section{ padding:60px 0; border-bottom:1px solid var(--rule); position:relative; }\r\n section:last-of-type{ border-bottom:none; }\r\n\r\n .sec-head{ display:flex; align-items:flex-start; gap:18px; margin-bottom:28px; position:relative; }\r\n .sec-ghost{\r\n font-family:'Poppins', sans-serif; font-weight:800;\r\n font-size:88px; line-height:1;\r\n background:var(--grad); background-size:200% 100%;\r\n -webkit-background-clip:text; background-clip:text; color:transparent;\r\n opacity:0.12; position:absolute; left:-8px; top:-30px; user-select:none; pointer-events:none;\r\n }\r\n .sec-num{ font-family:'Poppins', sans-serif; font-size:13px; color:var(--pink); white-space:nowrap; margin-top:8px; }\r\n .sec-head h2{ font-family:'Poppins', sans-serif; font-weight:700; font-size:26px; margin:0; color:var(--ink); }\r\n\r\n .intro-card{\r\n display:flex; gap:18px; align-items:flex-start;\r\n background:var(--paper-card); border:1px solid var(--rule); border-radius:6px;\r\n padding:26px 28px; max-width:700px;\r\n position:relative; overflow:hidden;\r\n }\r\n .intro-card::before{ content:\"\"; position:absolute; left:0; top:0; bottom:0; width:3px; background:var(--grad); }\r\n .intro-card svg{ flex:none; width:30px; height:30px; color:var(--purple); margin-top:2px; }\r\n .intro-card p{ margin:0 0 12px; font-size:16.5px; color:var(--ink-soft); }\r\n .intro-card p:last-child{ margin-bottom:0; }\r\n\r\n \/* Public cible \u2014 chips *\/\r\n .chip-row{ display:flex; flex-wrap:wrap; gap:12px; }\r\n .chip{\r\n display:inline-flex; align-items:center; gap:8px;\r\n background:var(--paper-card); border:1px solid var(--rule); border-radius:100px;\r\n padding:10px 18px 10px 14px; font-size:14.5px; color:var(--ink);\r\n transition:transform 0.2s ease, border-color 0.2s ease;\r\n }\r\n .chip:hover{ transform:translateY(-2px); border-color:var(--pink); }\r\n .chip .dot{ width:7px; height:7px; border-radius:50%; background:var(--grad); flex:none; }\r\n\r\n .card-grid{ display:grid; grid-template-columns:repeat(3, 1fr); gap:16px; }\r\n .obj-card{\r\n background:var(--paper-card); border:1px solid var(--rule); border-radius:6px;\r\n padding:20px 20px; position:relative; overflow:hidden;\r\n transition:transform 0.25s ease, box-shadow 0.25s ease;\r\n }\r\n .obj-card::before{\r\n content:\"\"; position:absolute; inset:0; padding:1px; border-radius:6px;\r\n background:var(--grad); background-size:220% 100%;\r\n -webkit-mask:linear-gradient(#fff 0 0) content-box, linear-gradient(#fff 0 0);\r\n -webkit-mask-composite:xor; mask-composite:exclude;\r\n opacity:0; transition:opacity 0.25s ease, background-position 0.6s ease;\r\n }\r\n .obj-card:hover{ transform:translateY(-4px); box-shadow:0 18px 32px -16px rgba(96,36,135,0.3); }\r\n .obj-card:hover::before{ opacity:1; background-position:100% 50%; }\r\n .obj-card .icon-wrap{\r\n width:36px; height:36px; border-radius:8px; background:var(--paper-dim);\r\n display:flex; align-items:center; justify-content:center; margin-bottom:14px; color:var(--pink);\r\n }\r\n .obj-card .icon-wrap svg{ width:18px; height:18px; }\r\n .obj-card .clause-num{ font-family:'Poppins', sans-serif; font-size:11px; color:var(--ink-soft); opacity:0.6; display:block; margin-bottom:6px; }\r\n .obj-card p{ margin:0; font-size:15px; color:var(--ink); line-height:1.45; }\r\n\r\n .applications{ display:grid; grid-template-columns:repeat(3, 1fr); gap:16px; }\r\n .app-card{\r\n background:#1F0F30; color:var(--paper); border-radius:6px;\r\n padding:22px 20px; position:relative; overflow:hidden;\r\n transition:transform 0.25s ease;\r\n }\r\n .app-card:hover{ transform:translateY(-4px); }\r\n .app-card::before{\r\n content:\"\"; position:absolute; top:-40%; right:-30%; width:160px; height:160px;\r\n background:var(--grad); filter:blur(40px); opacity:0.35;\r\n animation:auraSpin 12s linear infinite;\r\n }\r\n .app-card .icon-wrap{ color:var(--orange); margin-bottom:14px; position:relative; }\r\n .app-card .icon-wrap svg{ width:20px; height:20px; }\r\n .app-card .app-tag{ font-family:'Poppins', sans-serif; font-size:10.5px; color:#C8B6DA; text-transform:uppercase; display:block; margin-bottom:8px; position:relative; }\r\n .app-card p{ margin:0; font-size:14.5px; position:relative; }\r\n\r\n @media (max-width:720px){\r\n .card-grid, .applications{ grid-template-columns:1fr; }\r\n }\r\n\r\n \/* ---------- Closing CTA ---------- *\/\r\n .closing{\r\n background:#180A24; color:var(--paper);\r\n padding:64px 24px 72px; text-align:center; position:relative; overflow:hidden;\r\n }\r\n .closing .aura2{\r\n position:absolute; left:50%; top:-40%; width:800px; height:800px; margin-left:-400px;\r\n background:conic-gradient(from 90deg, var(--purple), var(--orange), var(--pink), var(--purple));\r\n filter:blur(130px); opacity:0.35;\r\n animation:auraSpin 22s linear infinite reverse;\r\n }\r\n .closing-inner{ max-width:600px; margin:0 auto; position:relative; }\r\n .closing p.statement{\r\n font-family:'Poppins', sans-serif; font-weight:600; font-size:22px; line-height:1.5;\r\n margin:0 0 12px; color:#F3ECFA;\r\n }\r\n .closing p.statement.sub{\r\n font-family:'Poppins', sans-serif; font-weight:400; font-size:15.5px;\r\n color:#C8B6DA; margin:0 0 30px; line-height:1.6;\r\n }\r\n .closing .ruler{ color:#54406C; margin-bottom:30px; justify-content:center; }\r\n .closing .slogan-final{\r\n margin-top:34px; padding-top:24px; border-top:1px solid #3A2650;\r\n font-family:'Poppins', sans-serif; font-size:12px; color:#AE96C4;\r\n }\r\n .closing .slogan-final span.grad-word{\r\n background:var(--grad); background-size:200% 100%; -webkit-background-clip:text; background-clip:text; color:transparent;\r\n animation:gradShift 7s ease-in-out infinite; font-weight:600;\r\n }\r\n\r\n footer{ text-align:center; padding:22px 24px; font-size:12px; color:var(--ink-soft); background:var(--paper-dim); }\r\n\r\n#ced-marketing{font-family:'Poppins',sans-serif;background:var(--paper);color:var(--ink);overflow:hidden}#ced-marketing,#ced-marketing *{box-sizing:border-box}#ced-marketing a{color:inherit}\r\n.marketing-board .sheet-grid{grid-template-columns:24px 1.15fr .86fr .86fr .86fr}.marketing-board .channel{font-weight:600;color:var(--ink)}.marketing-board .good{color:#238262;font-weight:700;background:rgba(35,130,98,.08)}.marketing-board .metric{position:relative;overflow:hidden;justify-content:flex-end;font-weight:700}.marketing-board .metric:before{content:\"\";position:absolute;inset:0 auto 0 0;width:var(--w);background:var(--grad);opacity:.17}\r\n.promise-strip{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:22px}.promise-item{display:flex;gap:10px;align-items:flex-start;background:#fff;border:1px solid var(--rule);border-radius:6px;padding:14px;font-size:13px}.promise-item svg{width:19px;height:19px;color:var(--pink);flex:none}\r\n.module-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}.module-card{background:#fff;border:1px solid var(--rule);border-radius:7px;padding:22px;position:relative;overflow:hidden;transition:.25s}.module-card:hover{transform:translateY(-4px);box-shadow:0 18px 32px -16px rgba(96,36,135,.3)}.module-card:before{content:\"\";position:absolute;left:0;top:0;bottom:0;width:3px;background:var(--grad)}.module-top{display:flex;align-items:center;gap:13px;margin-bottom:14px}.module-num{width:39px;height:39px;border-radius:8px;display:flex;align-items:center;justify-content:center;background:var(--grad);color:#fff;font-size:12px;font-weight:700;flex:none}.module-card h3{margin:0;font-size:17px}.module-card ul{margin:0;padding-left:18px;color:var(--ink-soft);font-size:13.5px}.module-card li{margin:6px 0}\r\n.two-col{display:grid;grid-template-columns:1fr 1fr;gap:18px}.check-card{background:#fff;border:1px solid var(--rule);border-radius:7px;padding:22px}.check-card h3{margin:0 0 14px;color:var(--purple);font-size:17px}.check-list{display:grid;gap:10px}.check-row{display:flex;gap:10px;align-items:flex-start;font-size:13.5px}.check-dot{width:21px;height:21px;border-radius:50%;display:flex;align-items:center;justify-content:center;background:var(--grad);color:#fff;font-size:11px;flex:none}.prereq{margin-top:18px;background:var(--paper-dim);border-left:3px solid var(--purple);border-radius:7px;padding:18px 20px;color:var(--ink-soft);font-size:14px}\r\n.info-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}.info-card{background:#1F0F30;color:#fff;border-radius:7px;padding:20px;position:relative;overflow:hidden}.info-card:before{content:\"\";position:absolute;top:-60%;right:-45%;width:130px;height:130px;background:var(--grad);filter:blur(38px);opacity:.34}.info-card svg{width:22px;height:22px;color:var(--orange);position:relative;margin-bottom:12px}.info-card b{display:block;position:relative;font-size:10px;text-transform:uppercase;letter-spacing:.08em;color:#C8B6DA;margin-bottom:6px}.info-card p{position:relative;margin:0;font-size:13px}\r\n@media(max-width:800px){.promise-strip,.info-grid{grid-template-columns:repeat(2,1fr)}.module-grid,.two-col{grid-template-columns:1fr}}@media(max-width:520px){.promise-strip,.info-grid{grid-template-columns:1fr}.module-card{padding:19px}.marketing-board .sheet-grid{font-size:8px}}\r\n<\/style>\r\n<\/head><body><div id=\"ced-marketing\"><header class=\"hero\"><div class=\"aura\"><\/div><div class=\"hero-grid\"><div><div class=\"eyebrow mono\"><span class=\"eyebrow-text\"><\/span>Parcours Marketing & Communication<\/div><p class=\"subtitle mono\">Audience \u00b7 Contenu \u00b7 Acquisition \u00b7 Conversion<\/p><h1 class=\"display\" style=\"color: white;\">Introduction to Digital Marketing<\/h1><div class=\"ruler grad\" aria-hidden=\"true\"><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><\/div><p class=\"tagline\">Construisez une pr\u00e9sence num\u00e9rique coh\u00e9rente, attirez la bonne audience et transformez l\u2019attention en opportunit\u00e9s.<\/p><span class=\"slogan-chip\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><path d=\"M12 3v3M21 12h-3M12 21v-3M3 12h3\"\/><\/svg> Une initiation structur\u00e9e, du positionnement \u00e0 la mesure des performances.<\/span><div class=\"hero-meta\"><span class=\"duration-pill\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M12 7v5l3 3\"\/><\/svg> Niveau d\u00e9butant \u00b7 Aucun pr\u00e9requis<\/span><\/div><a class=\"btn\" href=\"https:\/\/ceditech.ci\/en\/inscription-au-short-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00e9velopper ma strat\u00e9gie digitale <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M4 19V9M10 19V5M16 19v-7M22 19V3\"\/><\/svg><\/a><\/div><div class=\"sheet-mock marketing-board\"><div class=\"sheet-frame\"><div class=\"sheet-topbar\"><span><\/span><span><\/span><span><\/span><span class=\"fname\">marketing_performance.xlsx<\/span><\/div><div class=\"fx-bar\"><span class=\"cellref\">KPI<\/span><span class=\"fx\">+<\/span><span class=\"formula\">Audience + Engagement + Conversion<\/span><\/div><div class=\"sheet-grid\"><div class=\"cell colhead\"><\/div><div class=\"cell colhead\">Canal<\/div><div class=\"cell colhead\">Audience<\/div><div class=\"cell colhead\">Engagement<\/div><div class=\"cell colhead\">Conversion<\/div><div class=\"cell rowhead\">1<\/div><div class=\"cell sheet-r1 channel\">Social<\/div><div class=\"cell sheet-r1 metric\" style=\"--w:82%\">12,5K<\/div><div class=\"cell sheet-r1\">8,3%<\/div><div class=\"cell sheet-r1 good\">4,2%<\/div><div class=\"cell rowhead\">2<\/div><div class=\"cell sheet-r2 channel\">SEO<\/div><div class=\"cell sheet-r2 metric\" style=\"--w:65%\">8,2K<\/div><div class=\"cell sheet-r2\">6,1%<\/div><div class=\"cell sheet-r2 good\">5,8%<\/div><div class=\"cell rowhead\">3<\/div><div class=\"cell sheet-r3 channel\">E-mail<\/div><div class=\"cell sheet-r3 metric\" style=\"--w:48%\">4,8K<\/div><div class=\"cell sheet-r3\">18,5%<\/div><div class=\"cell sheet-r3 good\">7,3%<\/div><div class=\"cell rowhead\">4<\/div><div class=\"cell sheet-r4 channel\">Publicit\u00e9<\/div><div class=\"cell sheet-r4 metric\" style=\"--w:95%\">15,2K<\/div><div class=\"cell sheet-r4\">4,7%<\/div><div class=\"cell sheet-r4 good\">6,9%<\/div><\/div><div class=\"sheet-footer\"><div class=\"sheet-tabs\"><span>Audience<\/span><span class=\"active\">Performance<\/span><span>Leads<\/span><\/div><span>Optimis\u00e9 \u2713<\/span><\/div><\/div><span class=\"callout c1\">Leads g\u00e9n\u00e9r\u00e9s<\/span><span class=\"callout c2\">Audience cibl\u00e9e<\/span><span class=\"callout c3\">Conversion optimis\u00e9e<\/span><\/div><\/div><\/header><main>\r\n<section><div class=\"sec-head reveal\"><span class=\"sec-ghost\">I<\/span><span class=\"sec-num\">I.<\/span><h2>Public cible<\/h2><\/div><div class=\"chip-row reveal\"><span class=\"chip\"><span class=\"dot\"><\/span>\u00c9tudiants<\/span><span class=\"chip\"><span class=\"dot\"><\/span>Entrepreneurs<\/span><span class=\"chip\"><span class=\"dot\"><\/span>Charg\u00e9s de communication<\/span><span class=\"chip\"><span class=\"dot\"><\/span>Commerciaux<\/span><span class=\"chip\"><span class=\"dot\"><\/span>Community managers d\u00e9butants<\/span><span class=\"chip\"><span class=\"dot\"><\/span>Porteurs de projet<\/span><\/div><div class=\"prereq reveal\"><strong>Pr\u00e9requis :<\/strong> aucun pr\u00e9requis. Une utilisation courante des r\u00e9seaux sociaux et d\u2019Internet est recommand\u00e9e.<\/div><\/section>\r\n<section><div class=\"sec-head reveal\"><span class=\"sec-ghost\">II<\/span><span class=\"sec-num\">II.<\/span><h2>Pourquoi suivre cette formation ?<\/h2><\/div><div class=\"intro-card reveal\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><path d=\"M12 3v3M21 12h-3M12 21v-3M3 12h3\"\/><\/svg><div><p>\u00catre pr\u00e9sent en ligne ne suffit pas. Il faut comprendre son audience, proposer une valeur claire, choisir les bons canaux et suivre des indicateurs utiles.<\/p><p>Cette formation aide \u00e0 passer d\u2019actions isol\u00e9es \u00e0 une d\u00e9marche marketing coh\u00e9rente.<\/p><\/div><\/div><div class=\"promise-strip reveal\"><div class=\"promise-item\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><path d=\"M12 3v3M21 12h-3M12 21v-3M3 12h3\"\/><\/svg> D\u00e9finir une cible, une proposition de valeur et des objectifs mesurables<\/div><div class=\"promise-item\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M6 3h9l4 4v14H6zM14 3v5h5M9 13h7M9 17h5\"\/><\/svg> Cr\u00e9er du contenu adapt\u00e9 \u00e0 chaque \u00e9tape du parcours client<\/div><div class=\"promise-item\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M4 19V9M10 19V5M16 19v-7M22 19V3\"\/><\/svg> D\u00e9couvrir les leviers d\u2019acquisition, de conversion et de fid\u00e9lisation<\/div><\/div><\/section>\r\n<section><div class=\"sec-head reveal\"><span class=\"sec-ghost\">III<\/span><span class=\"sec-num\">III.<\/span><h2>Ce que vous allez apprendre<\/h2><\/div><div class=\"card-grid\"><div class=\"obj-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><path d=\"M12 3v3M21 12h-3M12 21v-3M3 12h3\"\/><\/svg><\/div><span class=\"clause-num\">III.1<\/span><p>Relier objectifs, personas, parcours client, canaux et indicateurs<\/p><\/div><div class=\"obj-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M6 3h9l4 4v14H6zM14 3v5h5M9 13h7M9 17h5\"\/><\/svg><\/div><span class=\"clause-num\">III.2<\/span><p>Choisir les formats, les angles et les appels \u00e0 l\u2019action selon la plateforme<\/p><\/div><div class=\"obj-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"10\" cy=\"10\" r=\"6\"\/><path d=\"m15 15 6 6\"\/><\/svg><\/div><span class=\"clause-num\">III.3<\/span><p>Comprendre les principes du SEO et de la visibilit\u00e9 organique<\/p><\/div><div class=\"obj-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"7\" cy=\"12\" r=\"3\"\/><circle cx=\"17\" cy=\"6\" r=\"3\"\/><circle cx=\"17\" cy=\"18\" r=\"3\"\/><path d=\"m9.5 10.5 5-3M9.5 13.5l5 3\"\/><\/svg><\/div><span class=\"clause-num\">III.4<\/span><p>D\u00e9velopper l\u2019engagement sur les r\u00e9seaux sociaux<\/p><\/div><div class=\"obj-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"14\" rx=\"2\"\/><path d=\"m3 7 9 6 9-6\"\/><\/svg><\/div><span class=\"clause-num\">III.5<\/span><p>Acqu\u00e9rir des prospects gr\u00e2ce au contenu, \u00e0 la publicit\u00e9 et \u00e0 l\u2019e-mail<\/p><\/div><div class=\"obj-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M4 19V9M10 19V5M16 19v-7M22 19V3\"\/><\/svg><\/div><span class=\"clause-num\">III.6<\/span><p>Lire les principaux KPI et optimiser les campagnes<\/p><\/div><\/div><\/section>\r\n<section><div class=\"sec-head reveal\"><span class=\"sec-ghost\">IV<\/span><span class=\"sec-num\">IV.<\/span><h2>Programme d\u00e9taill\u00e9<\/h2><\/div><div class=\"module-grid\"><article class=\"module-card reveal\"><div class=\"module-top\"><span class=\"module-num\">01<\/span><h3>Fundamentals<\/h3><\/div><ul><li>\u00c9cosyst\u00e8me et vocabulaire du marketing digital<\/li><li>Objectifs SMART et proposition de valeur<\/li><li>Personas et parcours client<\/li><\/ul><\/article><article class=\"module-card reveal\"><div class=\"module-top\"><span class=\"module-num\">02<\/span><h3>Strat\u00e9gie de contenu<\/h3><\/div><ul><li>Piliers \u00e9ditoriaux et calendrier<\/li><li>Copywriting, storytelling et CTA<\/li><li>Adaptation \u00e0 LinkedIn, Facebook, Instagram, TikTok et X<\/li><\/ul><\/article><article class=\"module-card reveal\"><div class=\"module-top\"><span class=\"module-num\">03<\/span><h3>Visibilit\u00e9 organique<\/h3><\/div><ul><li>Principes du SEO<\/li><li>R\u00e9seaux sociaux et engagement<\/li><li>Communaut\u00e9s et preuve sociale<\/li><\/ul><\/article><article class=\"module-card reveal\"><div class=\"module-top\"><span class=\"module-num\">04<\/span><h3>Publicit\u00e9 digitale<\/h3><\/div><ul><li>Introduction aux plateformes publicitaires<\/li><li>Ciblage, cr\u00e9ations et messages<\/li><li>Budget, tests et optimisation<\/li><\/ul><\/article><article class=\"module-card reveal\"><div class=\"module-top\"><span class=\"module-num\">05<\/span><h3>E-mail et g\u00e9n\u00e9ration de leads<\/h3><\/div><ul><li>Lead magnet, formulaire et landing page<\/li><li>Segmentation et sc\u00e9narios de relance<\/li><li>Nurturing et conversion<\/li><\/ul><\/article><article class=\"module-card reveal\"><div class=\"module-top\"><span class=\"module-num\">06<\/span><h3>Analyse des performances<\/h3><\/div><ul><li>Port\u00e9e, engagement, clics et conversion<\/li><li>Tableau de bord marketing<\/li><li>Tests A\/B et am\u00e9lioration continue<\/li><\/ul><\/article><\/div><\/section>\r\n<section><div class=\"sec-head reveal\"><span class=\"sec-ghost\">V<\/span><span class=\"sec-num\">V.<\/span><h2>Travaux pratiques et comp\u00e9tences acquises<\/h2><\/div><div class=\"two-col\"><div class=\"check-card reveal\"><h3>Travaux pratiques<\/h3><div class=\"check-list\"><div class=\"check-row\"><span class=\"check-dot\">\u2713<\/span><span>Cr\u00e9er un persona et son parcours de conversion<\/span><\/div><div class=\"check-row\"><span class=\"check-dot\">\u2713<\/span><span>Construire une mini-campagne de g\u00e9n\u00e9ration de leads<\/span><\/div><div class=\"check-row\"><span class=\"check-dot\">\u2713<\/span><span>R\u00e9diger trois contenus pour trois plateformes<\/span><\/div><div class=\"check-row\"><span class=\"check-dot\">\u2713<\/span><span>D\u00e9finir un tableau de bord avec les KPI essentiels<\/span><\/div><\/div><\/div><div class=\"check-card reveal\"><h3>Comp\u00e9tences acquises<\/h3><div class=\"check-list\"><div class=\"check-row\"><span class=\"check-dot\">\u2713<\/span><span>Structurer une strat\u00e9gie digitale simple<\/span><\/div><div class=\"check-row\"><span class=\"check-dot\">\u2713<\/span><span>Cr\u00e9er des contenus utiles et engageants<\/span><\/div><div class=\"check-row\"><span class=\"check-dot\">\u2713<\/span><span>Mettre en place un parcours de g\u00e9n\u00e9ration de leads<\/span><\/div><div class=\"check-row\"><span class=\"check-dot\">\u2713<\/span><span>Mesurer et am\u00e9liorer une campagne<\/span><\/div><\/div><\/div><\/div><\/section>\r\n<section><div class=\"sec-head reveal\"><span class=\"sec-ghost\">VI<\/span><span class=\"sec-num\">VI.<\/span><h2>Applications professionnelles<\/h2><\/div><div class=\"applications\"><div class=\"app-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"m4 13 14-6v10L4 13Z\"\/><path d=\"M7 14v5h4l-1-4\"\/><\/svg><\/div><span class=\"app-tag mono\">Communication<\/span><p>D\u00e9velopper une pr\u00e9sence digitale coh\u00e9rente<\/p><\/div><div class=\"app-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"7\" cy=\"12\" r=\"3\"\/><circle cx=\"17\" cy=\"6\" r=\"3\"\/><circle cx=\"17\" cy=\"18\" r=\"3\"\/><path d=\"m9.5 10.5 5-3M9.5 13.5l5 3\"\/><\/svg><\/div><span class=\"app-tag mono\">Communaut\u00e9<\/span><p>Animer et engager une communaut\u00e9 en ligne<\/p><\/div><div class=\"app-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M6 3h9l4 4v14H6zM14 3v5h5M9 13h7M9 17h5\"\/><\/svg><\/div><span class=\"app-tag mono\">Contenu<\/span><p>Cr\u00e9er des contenus utiles et adapt\u00e9s aux plateformes<\/p><\/div><div class=\"app-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"8\" cy=\"8\" r=\"3\"\/><circle cx=\"17\" cy=\"8\" r=\"3\"\/><path d=\"M2 20c0-4 2-7 6-7s6 3 6 7M14 14c4 0 7 2 7 6\"\/><\/svg><\/div><span class=\"app-tag mono\">Prospects<\/span><p>G\u00e9n\u00e9rer et accompagner des leads qualifi\u00e9s<\/p><\/div><div class=\"app-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><path d=\"M12 3v3M21 12h-3M12 21v-3M3 12h3\"\/><\/svg><\/div><span class=\"app-tag mono\">Marque<\/span><p>Promouvoir une marque, une offre ou un projet<\/p><\/div><div class=\"app-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M4 19V9M10 19V5M16 19v-7M22 19V3\"\/><\/svg><\/div><span class=\"app-tag mono\">Performance<\/span><p>Suivre les r\u00e9sultats et optimiser les actions<\/p><\/div><\/div><\/section>\r\n<section><div class=\"sec-head reveal\"><span class=\"sec-ghost\">VII<\/span><span class=\"sec-num\">VII.<\/span><h2>M\u00e9thodes p\u00e9dagogiques et informations pratiques<\/h2><\/div><div class=\"intro-card reveal\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M4 5a3 3 0 0 1 3-3h5v18H7a3 3 0 0 0-3 3ZM20 5a3 3 0 0 0-3-3h-5v18h5a3 3 0 0 1 3 3Z\"\/><\/svg><div><p>Apports th\u00e9oriques accessibles, d\u00e9monstrations guid\u00e9es, exercices individuels et collectifs, \u00e9tudes de cas, mises en situation et projet pratique de fin de formation.<\/p><\/div><\/div><div class=\"info-grid\" style=\"margin-top:20px\"><div class=\"info-card reveal\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><path d=\"M12 3v3M21 12h-3M12 21v-3M3 12h3\"\/><\/svg><b>Niveau<\/b><p>D\u00e9butant<\/p><\/div><div class=\"info-card reveal\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M3 9h18M9 9v11\"\/><\/svg><b>Format<\/b><p>Pr\u00e9sentiel, distanciel ou hybride<\/p><\/div><div class=\"info-card reveal\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M4 19V9M10 19V5M16 19v-7M22 19V3\"\/><\/svg><b>\u00c9valuation<\/b><p>Exercices, quiz et projet de synth\u00e8se<\/p><\/div><div class=\"info-card reveal\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"8\" r=\"5\"\/><path d=\"m8 12-2 9 6-3 6 3-2-9\"\/><\/svg><b>Attestation<\/b><p>Attestation de participation CEDITECH<\/p><\/div><\/div><\/section><\/main>\r\n<div class=\"closing\"><div class=\"aura2\"><\/div><div class=\"closing-inner\"><p class=\"statement display\">Passez d\u2019une simple pr\u00e9sence en ligne \u00e0 une strat\u00e9gie qui convertit.<\/p><p class=\"statement sub\">Attirez la bonne audience, d\u00e9veloppez l\u2019engagement et transformez l\u2019attention en opportunit\u00e9s concr\u00e8tes.<\/p><div class=\"ruler grad\" aria-hidden=\"true\"><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><\/div><a class=\"btn\" href=\"https:\/\/ceditech.ci\/en\/inscription-au-short-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00e9velopper ma strat\u00e9gie digitale <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M4 19V9M10 19V5M16 19v-7M22 19V3\"\/><\/svg><\/a><p class=\"slogan-final\">Attirer \u00b7 <span class=\"grad-word\">Engager \u00b7 Convertir \u00b7 Fid\u00e9liser<\/span><\/p><\/div><\/div><\/div>\r\n<script>(function(){var root=document.getElementById('ced-marketing');if(!root)return;var els=root.querySelectorAll('.reveal');if('IntersectionObserver'in window){var io=new IntersectionObserver(function(entries){entries.forEach(function(e){if(e.isIntersecting){e.target.classList.add('in');io.unobserve(e.target)}})},{threshold:.15});els.forEach(function(el){io.observe(el)})}else{els.forEach(function(el){el.classList.add('in')})}})();<\/script><\/body><\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Introduction au Marketing Digital \u2014 CEDITECH Parcours Marketing & Communication Audience \u00b7 Contenu \u00b7 Acquisition \u00b7 Conversion Introduction au Marketing Digital Construisez une pr\u00e9sence num\u00e9rique coh\u00e9rente, attirez la bonne audience et transformez l\u2019attention en opportunit\u00e9s. Une initiation structur\u00e9e, du positionnement \u00e0 la mesure des performances. Niveau d\u00e9butant \u00b7 Aucun pr\u00e9requisD\u00e9velopper ma strat\u00e9gie digitale marketing_performance.xlsxKPI+Audience +…<\/p>","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-21230","page","type-page","status-publish","hentry"],"yoast_head":"\n<title>Introduction au Marketing Digital - Ceditech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceditech.ci\/en\/introduction-au-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introduction au Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Introduction au Marketing Digital \u2014 CEDITECH Parcours Marketing & Communication Audience \u00b7 Contenu \u00b7 Acquisition \u00b7 Conversion Introduction au Marketing Digital Construisez une pr\u00e9sence num\u00e9rique coh\u00e9rente, attirez la bonne audience et transformez l\u2019attention en opportunit\u00e9s. Une initiation structur\u00e9e, du positionnement \u00e0 la mesure des performances. 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opacity:0.7; justify-content:center; font-weight:600;\r\n }\r\n .sheet-grid .colhead{ animation-delay:0.1s; }\r\n .sheet-grid .num{ justify-content:flex-end; }\r\n .sheet-grid .bar-cell{ position:relative; overflow:hidden; }\r\n .sheet-grid .bar-cell .fill{\r\n position:absolute; left:0; bottom:0; top:0; background:var(--grad); background-size:100% 300%;\r\n opacity:0.28; width:0%; animation:fillBar 0.7s ease forwards;\r\n }\r\n .sheet-grid .highlight{ background:rgba(229,33,124,0.08); color:var(--purple); font-weight:600; }\r\n @keyframes rowIn{ to{ opacity:1; transform:scaleY(1); } }\r\n @keyframes fillBar{ to{ width:var(--w); } }\r\n .sheet-r1 .cell{ animation-delay:0.15s; }\r\n .sheet-r2 .cell{ animation-delay:0.25s; }\r\n .sheet-r3 .cell{ animation-delay:0.35s; }\r\n .sheet-r4 .cell{ animation-delay:0.45s; }\r\n .sheet-footer{\r\n display:flex; justify-content:space-between; align-items:center;\r\n padding:8px 14px; font-family:'Poppins', sans-serif; font-size:9px; color:var(--ink-soft);\r\n border-top:1px solid var(--rule);\r\n }\r\n .sheet-tabs{ display:flex; gap:10px; }\r\n .sheet-tabs span.active{ color:var(--pink); font-weight:600; }\r\n\r\n .callout{\r\n position:absolute;\r\n background:var(--purple);\r\n color:#fff;\r\n font-family:'Poppins', sans-serif;\r\n font-size:10.5px;\r\n padding:6px 10px;\r\n border-radius:3px;\r\n box-shadow:0 8px 18px -6px rgba(96,36,135,0.55);\r\n white-space:nowrap;\r\n animation:pulse 3.4s ease-in-out infinite;\r\n }\r\n @keyframes pulse{ 0%,100%{ transform:scale(1); } 50%{ transform:scale(1.05); } }\r\n .callout::after{ content:\"\"; position:absolute; width:8px; height:8px; background:var(--purple); transform:rotate(45deg); }\r\n .callout.c1{ top:26px; right:-58px; background:var(--orange); animation-delay:0s; }\r\n .callout.c1::after{ left:-4px; top:10px; background:var(--orange); }\r\n .callout.c2{ bottom:76px; left:-70px; background:var(--pink); animation-delay:0.6s; }\r\n .callout.c2::after{ right:-4px; top:10px; background:var(--pink); }\r\n .callout.c3{ bottom:-16px; right:30px; background:var(--purple); animation-delay:1.2s; }\r\n .callout.c3::after{ left:16px; top:-4px; background:var(--purple); }\r\n\r\n @media (max-width:900px){\r\n .hero-grid{ grid-template-columns:1fr; padding-top:56px; }\r\n .sheet-mock{ max-width:340px; animation:none; }\r\n .sheet-frame{ transform:none; }\r\n .callout{ display:none; }\r\n .slogan-chip{ margin-left:0; }\r\n }\r\n\r\n \/* ---------- Sections ---------- *\/\r\n main{ max-width:920px; margin:0 auto; padding:0 24px; }\r\n section{ padding:60px 0; border-bottom:1px solid var(--rule); position:relative; }\r\n section:last-of-type{ border-bottom:none; }\r\n\r\n .sec-head{ display:flex; align-items:flex-start; gap:18px; margin-bottom:28px; position:relative; }\r\n .sec-ghost{\r\n font-family:'Poppins', sans-serif; font-weight:800;\r\n font-size:88px; line-height:1;\r\n background:var(--grad); background-size:200% 100%;\r\n -webkit-background-clip:text; background-clip:text; color:transparent;\r\n opacity:0.12; position:absolute; left:-8px; top:-30px; user-select:none; pointer-events:none;\r\n }\r\n .sec-num{ font-family:'Poppins', sans-serif; font-size:13px; color:var(--pink); white-space:nowrap; margin-top:8px; }\r\n .sec-head h2{ font-family:'Poppins', sans-serif; font-weight:700; font-size:26px; margin:0; color:var(--ink); }\r\n\r\n .intro-card{\r\n display:flex; gap:18px; align-items:flex-start;\r\n background:var(--paper-card); border:1px solid var(--rule); border-radius:6px;\r\n padding:26px 28px; max-width:700px;\r\n position:relative; overflow:hidden;\r\n }\r\n .intro-card::before{ content:\"\"; position:absolute; left:0; top:0; bottom:0; width:3px; background:var(--grad); }\r\n .intro-card svg{ flex:none; width:30px; height:30px; color:var(--purple); margin-top:2px; }\r\n .intro-card p{ margin:0 0 12px; font-size:16.5px; color:var(--ink-soft); }\r\n .intro-card p:last-child{ margin-bottom:0; }\r\n\r\n \/* Public cible \u2014 chips *\/\r\n .chip-row{ display:flex; flex-wrap:wrap; gap:12px; }\r\n .chip{\r\n display:inline-flex; align-items:center; gap:8px;\r\n background:var(--paper-card); border:1px solid var(--rule); border-radius:100px;\r\n padding:10px 18px 10px 14px; font-size:14.5px; color:var(--ink);\r\n transition:transform 0.2s ease, border-color 0.2s ease;\r\n }\r\n .chip:hover{ transform:translateY(-2px); border-color:var(--pink); }\r\n .chip .dot{ width:7px; height:7px; border-radius:50%; background:var(--grad); flex:none; }\r\n\r\n .card-grid{ display:grid; grid-template-columns:repeat(3, 1fr); gap:16px; }\r\n .obj-card{\r\n background:var(--paper-card); border:1px solid var(--rule); border-radius:6px;\r\n padding:20px 20px; position:relative; overflow:hidden;\r\n transition:transform 0.25s ease, box-shadow 0.25s ease;\r\n }\r\n .obj-card::before{\r\n content:\"\"; position:absolute; inset:0; padding:1px; border-radius:6px;\r\n background:var(--grad); background-size:220% 100%;\r\n -webkit-mask:linear-gradient(#fff 0 0) content-box, linear-gradient(#fff 0 0);\r\n -webkit-mask-composite:xor; mask-composite:exclude;\r\n opacity:0; transition:opacity 0.25s ease, background-position 0.6s ease;\r\n }\r\n .obj-card:hover{ transform:translateY(-4px); box-shadow:0 18px 32px -16px rgba(96,36,135,0.3); }\r\n .obj-card:hover::before{ opacity:1; background-position:100% 50%; }\r\n .obj-card .icon-wrap{\r\n width:36px; height:36px; border-radius:8px; background:var(--paper-dim);\r\n display:flex; align-items:center; justify-content:center; margin-bottom:14px; color:var(--pink);\r\n }\r\n .obj-card .icon-wrap svg{ width:18px; height:18px; }\r\n .obj-card .clause-num{ font-family:'Poppins', sans-serif; font-size:11px; color:var(--ink-soft); opacity:0.6; display:block; margin-bottom:6px; }\r\n .obj-card p{ margin:0; font-size:15px; color:var(--ink); line-height:1.45; }\r\n\r\n .applications{ display:grid; grid-template-columns:repeat(3, 1fr); gap:16px; }\r\n .app-card{\r\n background:#1F0F30; color:var(--paper); border-radius:6px;\r\n padding:22px 20px; position:relative; overflow:hidden;\r\n transition:transform 0.25s ease;\r\n }\r\n .app-card:hover{ transform:translateY(-4px); }\r\n .app-card::before{\r\n content:\"\"; position:absolute; top:-40%; right:-30%; width:160px; height:160px;\r\n background:var(--grad); filter:blur(40px); opacity:0.35;\r\n animation:auraSpin 12s linear infinite;\r\n }\r\n .app-card .icon-wrap{ color:var(--orange); margin-bottom:14px; position:relative; }\r\n .app-card .icon-wrap svg{ width:20px; height:20px; }\r\n .app-card .app-tag{ font-family:'Poppins', sans-serif; font-size:10.5px; color:#C8B6DA; text-transform:uppercase; display:block; margin-bottom:8px; position:relative; }\r\n .app-card p{ margin:0; font-size:14.5px; position:relative; }\r\n\r\n @media (max-width:720px){\r\n .card-grid, .applications{ grid-template-columns:1fr; }\r\n }\r\n\r\n \/* ---------- Closing CTA ---------- *\/\r\n .closing{\r\n background:#180A24; color:var(--paper);\r\n padding:64px 24px 72px; text-align:center; position:relative; overflow:hidden;\r\n }\r\n .closing .aura2{\r\n position:absolute; left:50%; top:-40%; width:800px; height:800px; margin-left:-400px;\r\n background:conic-gradient(from 90deg, var(--purple), var(--orange), var(--pink), var(--purple));\r\n filter:blur(130px); opacity:0.35;\r\n animation:auraSpin 22s linear infinite reverse;\r\n }\r\n .closing-inner{ max-width:600px; margin:0 auto; position:relative; }\r\n .closing p.statement{\r\n font-family:'Poppins', sans-serif; font-weight:600; font-size:22px; line-height:1.5;\r\n margin:0 0 12px; color:#F3ECFA;\r\n }\r\n .closing p.statement.sub{\r\n font-family:'Poppins', sans-serif; font-weight:400; font-size:15.5px;\r\n color:#C8B6DA; margin:0 0 30px; line-height:1.6;\r\n }\r\n .closing .ruler{ color:#54406C; margin-bottom:30px; justify-content:center; }\r\n .closing .slogan-final{\r\n margin-top:34px; padding-top:24px; border-top:1px solid #3A2650;\r\n font-family:'Poppins', sans-serif; font-size:12px; color:#AE96C4;\r\n }\r\n .closing .slogan-final span.grad-word{\r\n background:var(--grad); background-size:200% 100%; -webkit-background-clip:text; background-clip:text; color:transparent;\r\n animation:gradShift 7s ease-in-out infinite; font-weight:600;\r\n }\r\n\r\n footer{ text-align:center; padding:22px 24px; font-size:12px; color:var(--ink-soft); background:var(--paper-dim); }\r\n\r\n#ced-marketing{font-family:'Poppins',sans-serif;background:var(--paper);color:var(--ink);overflow:hidden}#ced-marketing,#ced-marketing *{box-sizing:border-box}#ced-marketing a{color:inherit}\r\n.marketing-board .sheet-grid{grid-template-columns:24px 1.15fr .86fr .86fr .86fr}.marketing-board .channel{font-weight:600;color:var(--ink)}.marketing-board .good{color:#238262;font-weight:700;background:rgba(35,130,98,.08)}.marketing-board .metric{position:relative;overflow:hidden;justify-content:flex-end;font-weight:700}.marketing-board .metric:before{content:\"\";position:absolute;inset:0 auto 0 0;width:var(--w);background:var(--grad);opacity:.17}\r\n.promise-strip{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:22px}.promise-item{display:flex;gap:10px;align-items:flex-start;background:#fff;border:1px solid var(--rule);border-radius:6px;padding:14px;font-size:13px}.promise-item svg{width:19px;height:19px;color:var(--pink);flex:none}\r\n.module-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}.module-card{background:#fff;border:1px solid var(--rule);border-radius:7px;padding:22px;position:relative;overflow:hidden;transition:.25s}.module-card:hover{transform:translateY(-4px);box-shadow:0 18px 32px -16px rgba(96,36,135,.3)}.module-card:before{content:\"\";position:absolute;left:0;top:0;bottom:0;width:3px;background:var(--grad)}.module-top{display:flex;align-items:center;gap:13px;margin-bottom:14px}.module-num{width:39px;height:39px;border-radius:8px;display:flex;align-items:center;justify-content:center;background:var(--grad);color:#fff;font-size:12px;font-weight:700;flex:none}.module-card h3{margin:0;font-size:17px}.module-card ul{margin:0;padding-left:18px;color:var(--ink-soft);font-size:13.5px}.module-card li{margin:6px 0}\r\n.two-col{display:grid;grid-template-columns:1fr 1fr;gap:18px}.check-card{background:#fff;border:1px solid var(--rule);border-radius:7px;padding:22px}.check-card h3{margin:0 0 14px;color:var(--purple);font-size:17px}.check-list{display:grid;gap:10px}.check-row{display:flex;gap:10px;align-items:flex-start;font-size:13.5px}.check-dot{width:21px;height:21px;border-radius:50%;display:flex;align-items:center;justify-content:center;background:var(--grad);color:#fff;font-size:11px;flex:none}.prereq{margin-top:18px;background:var(--paper-dim);border-left:3px solid var(--purple);border-radius:7px;padding:18px 20px;color:var(--ink-soft);font-size:14px}\r\n.info-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}.info-card{background:#1F0F30;color:#fff;border-radius:7px;padding:20px;position:relative;overflow:hidden}.info-card:before{content:\"\";position:absolute;top:-60%;right:-45%;width:130px;height:130px;background:var(--grad);filter:blur(38px);opacity:.34}.info-card svg{width:22px;height:22px;color:var(--orange);position:relative;margin-bottom:12px}.info-card b{display:block;position:relative;font-size:10px;text-transform:uppercase;letter-spacing:.08em;color:#C8B6DA;margin-bottom:6px}.info-card p{position:relative;margin:0;font-size:13px}\r\n@media(max-width:800px){.promise-strip,.info-grid{grid-template-columns:repeat(2,1fr)}.module-grid,.two-col{grid-template-columns:1fr}}@media(max-width:520px){.promise-strip,.info-grid{grid-template-columns:1fr}.module-card{padding:19px}.marketing-board .sheet-grid{font-size:8px}}\r\n<\/style>\r\n<\/head><body><div id=\"ced-marketing\"><header class=\"hero\"><div class=\"aura\"><\/div><div class=\"hero-grid\"><div><div class=\"eyebrow mono\"><span class=\"eyebrow-text\"><\/span>Parcours Marketing & Communication<\/div><p class=\"subtitle mono\">Audience \u00b7 Contenu \u00b7 Acquisition \u00b7 Conversion<\/p><h1 class=\"display\" style=\"color: white;\">Introduction to Digital Marketing<\/h1><div class=\"ruler grad\" aria-hidden=\"true\"><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><\/div><p class=\"tagline\">Construisez une pr\u00e9sence num\u00e9rique coh\u00e9rente, attirez la bonne audience et transformez l\u2019attention en opportunit\u00e9s.<\/p><span class=\"slogan-chip\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><path d=\"M12 3v3M21 12h-3M12 21v-3M3 12h3\"\/><\/svg> Une initiation structur\u00e9e, du positionnement \u00e0 la mesure des performances.<\/span><div class=\"hero-meta\"><span class=\"duration-pill\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M12 7v5l3 3\"\/><\/svg> Niveau d\u00e9butant \u00b7 Aucun pr\u00e9requis<\/span><\/div><a class=\"btn\" href=\"https:\/\/ceditech.ci\/en\/inscription-au-short-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00e9velopper ma strat\u00e9gie digitale <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M4 19V9M10 19V5M16 19v-7M22 19V3\"\/><\/svg><\/a><\/div><div class=\"sheet-mock marketing-board\"><div class=\"sheet-frame\"><div class=\"sheet-topbar\"><span><\/span><span><\/span><span><\/span><span class=\"fname\">marketing_performance.xlsx<\/span><\/div><div class=\"fx-bar\"><span class=\"cellref\">KPI<\/span><span class=\"fx\">+<\/span><span class=\"formula\">Audience + Engagement + Conversion<\/span><\/div><div class=\"sheet-grid\"><div class=\"cell colhead\"><\/div><div class=\"cell colhead\">Canal<\/div><div class=\"cell colhead\">Audience<\/div><div class=\"cell colhead\">Engagement<\/div><div class=\"cell colhead\">Conversion<\/div><div class=\"cell rowhead\">1<\/div><div class=\"cell sheet-r1 channel\">Social<\/div><div class=\"cell sheet-r1 metric\" style=\"--w:82%\">12,5K<\/div><div class=\"cell sheet-r1\">8,3%<\/div><div class=\"cell sheet-r1 good\">4,2%<\/div><div class=\"cell rowhead\">2<\/div><div class=\"cell sheet-r2 channel\">SEO<\/div><div class=\"cell sheet-r2 metric\" style=\"--w:65%\">8,2K<\/div><div class=\"cell sheet-r2\">6,1%<\/div><div class=\"cell sheet-r2 good\">5,8%<\/div><div class=\"cell rowhead\">3<\/div><div class=\"cell sheet-r3 channel\">E-mail<\/div><div class=\"cell sheet-r3 metric\" style=\"--w:48%\">4,8K<\/div><div class=\"cell sheet-r3\">18,5%<\/div><div class=\"cell sheet-r3 good\">7,3%<\/div><div class=\"cell rowhead\">4<\/div><div class=\"cell sheet-r4 channel\">Publicit\u00e9<\/div><div class=\"cell sheet-r4 metric\" style=\"--w:95%\">15,2K<\/div><div class=\"cell sheet-r4\">4,7%<\/div><div class=\"cell sheet-r4 good\">6,9%<\/div><\/div><div class=\"sheet-footer\"><div class=\"sheet-tabs\"><span>Audience<\/span><span class=\"active\">Performance<\/span><span>Leads<\/span><\/div><span>Optimis\u00e9 \u2713<\/span><\/div><\/div><span class=\"callout c1\">Leads g\u00e9n\u00e9r\u00e9s<\/span><span class=\"callout c2\">Audience cibl\u00e9e<\/span><span class=\"callout c3\">Conversion optimis\u00e9e<\/span><\/div><\/div><\/header><main>\r\n<section><div class=\"sec-head reveal\"><span class=\"sec-ghost\">I<\/span><span class=\"sec-num\">I.<\/span><h2>Public cible<\/h2><\/div><div class=\"chip-row reveal\"><span class=\"chip\"><span class=\"dot\"><\/span>\u00c9tudiants<\/span><span class=\"chip\"><span class=\"dot\"><\/span>Entrepreneurs<\/span><span class=\"chip\"><span class=\"dot\"><\/span>Charg\u00e9s de communication<\/span><span class=\"chip\"><span class=\"dot\"><\/span>Commerciaux<\/span><span class=\"chip\"><span class=\"dot\"><\/span>Community managers d\u00e9butants<\/span><span class=\"chip\"><span class=\"dot\"><\/span>Porteurs de projet<\/span><\/div><div class=\"prereq reveal\"><strong>Pr\u00e9requis :<\/strong> aucun pr\u00e9requis. Une utilisation courante des r\u00e9seaux sociaux et d\u2019Internet est recommand\u00e9e.<\/div><\/section>\r\n<section><div class=\"sec-head reveal\"><span class=\"sec-ghost\">II<\/span><span class=\"sec-num\">II.<\/span><h2>Pourquoi suivre cette formation ?<\/h2><\/div><div class=\"intro-card reveal\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><path d=\"M12 3v3M21 12h-3M12 21v-3M3 12h3\"\/><\/svg><div><p>\u00catre pr\u00e9sent en ligne ne suffit pas. Il faut comprendre son audience, proposer une valeur claire, choisir les bons canaux et suivre des indicateurs utiles.<\/p><p>Cette formation aide \u00e0 passer d\u2019actions isol\u00e9es \u00e0 une d\u00e9marche marketing coh\u00e9rente.<\/p><\/div><\/div><div class=\"promise-strip reveal\"><div class=\"promise-item\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><path d=\"M12 3v3M21 12h-3M12 21v-3M3 12h3\"\/><\/svg> D\u00e9finir une cible, une proposition de valeur et des objectifs mesurables<\/div><div class=\"promise-item\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M6 3h9l4 4v14H6zM14 3v5h5M9 13h7M9 17h5\"\/><\/svg> Cr\u00e9er du contenu adapt\u00e9 \u00e0 chaque \u00e9tape du parcours client<\/div><div class=\"promise-item\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M4 19V9M10 19V5M16 19v-7M22 19V3\"\/><\/svg> D\u00e9couvrir les leviers d\u2019acquisition, de conversion et de fid\u00e9lisation<\/div><\/div><\/section>\r\n<section><div class=\"sec-head reveal\"><span class=\"sec-ghost\">III<\/span><span class=\"sec-num\">III.<\/span><h2>Ce que vous allez apprendre<\/h2><\/div><div class=\"card-grid\"><div class=\"obj-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><path d=\"M12 3v3M21 12h-3M12 21v-3M3 12h3\"\/><\/svg><\/div><span class=\"clause-num\">III.1<\/span><p>Relier objectifs, personas, parcours client, canaux et indicateurs<\/p><\/div><div class=\"obj-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M6 3h9l4 4v14H6zM14 3v5h5M9 13h7M9 17h5\"\/><\/svg><\/div><span class=\"clause-num\">III.2<\/span><p>Choisir les formats, les angles et les appels \u00e0 l\u2019action selon la plateforme<\/p><\/div><div class=\"obj-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"10\" cy=\"10\" r=\"6\"\/><path d=\"m15 15 6 6\"\/><\/svg><\/div><span class=\"clause-num\">III.3<\/span><p>Comprendre les principes du SEO et de la visibilit\u00e9 organique<\/p><\/div><div class=\"obj-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"7\" cy=\"12\" r=\"3\"\/><circle cx=\"17\" cy=\"6\" r=\"3\"\/><circle cx=\"17\" cy=\"18\" r=\"3\"\/><path d=\"m9.5 10.5 5-3M9.5 13.5l5 3\"\/><\/svg><\/div><span class=\"clause-num\">III.4<\/span><p>D\u00e9velopper l\u2019engagement sur les r\u00e9seaux sociaux<\/p><\/div><div class=\"obj-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"14\" rx=\"2\"\/><path d=\"m3 7 9 6 9-6\"\/><\/svg><\/div><span class=\"clause-num\">III.5<\/span><p>Acqu\u00e9rir des prospects gr\u00e2ce au contenu, \u00e0 la publicit\u00e9 et \u00e0 l\u2019e-mail<\/p><\/div><div class=\"obj-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M4 19V9M10 19V5M16 19v-7M22 19V3\"\/><\/svg><\/div><span class=\"clause-num\">III.6<\/span><p>Lire les principaux KPI et optimiser les campagnes<\/p><\/div><\/div><\/section>\r\n<section><div class=\"sec-head reveal\"><span class=\"sec-ghost\">IV<\/span><span class=\"sec-num\">IV.<\/span><h2>Programme d\u00e9taill\u00e9<\/h2><\/div><div class=\"module-grid\"><article class=\"module-card reveal\"><div class=\"module-top\"><span class=\"module-num\">01<\/span><h3>Fundamentals<\/h3><\/div><ul><li>\u00c9cosyst\u00e8me et vocabulaire du marketing digital<\/li><li>Objectifs SMART et proposition de valeur<\/li><li>Personas et parcours client<\/li><\/ul><\/article><article class=\"module-card reveal\"><div class=\"module-top\"><span class=\"module-num\">02<\/span><h3>Strat\u00e9gie de contenu<\/h3><\/div><ul><li>Piliers \u00e9ditoriaux et calendrier<\/li><li>Copywriting, storytelling et CTA<\/li><li>Adaptation \u00e0 LinkedIn, Facebook, Instagram, TikTok et X<\/li><\/ul><\/article><article class=\"module-card reveal\"><div class=\"module-top\"><span class=\"module-num\">03<\/span><h3>Visibilit\u00e9 organique<\/h3><\/div><ul><li>Principes du SEO<\/li><li>R\u00e9seaux sociaux et engagement<\/li><li>Communaut\u00e9s et preuve sociale<\/li><\/ul><\/article><article class=\"module-card reveal\"><div class=\"module-top\"><span class=\"module-num\">04<\/span><h3>Publicit\u00e9 digitale<\/h3><\/div><ul><li>Introduction aux plateformes publicitaires<\/li><li>Ciblage, cr\u00e9ations et messages<\/li><li>Budget, tests et optimisation<\/li><\/ul><\/article><article class=\"module-card reveal\"><div class=\"module-top\"><span class=\"module-num\">05<\/span><h3>E-mail et g\u00e9n\u00e9ration de leads<\/h3><\/div><ul><li>Lead magnet, formulaire et landing page<\/li><li>Segmentation et sc\u00e9narios de relance<\/li><li>Nurturing et conversion<\/li><\/ul><\/article><article class=\"module-card reveal\"><div class=\"module-top\"><span class=\"module-num\">06<\/span><h3>Analyse des performances<\/h3><\/div><ul><li>Port\u00e9e, engagement, clics et conversion<\/li><li>Tableau de bord marketing<\/li><li>Tests A\/B et am\u00e9lioration continue<\/li><\/ul><\/article><\/div><\/section>\r\n<section><div class=\"sec-head reveal\"><span class=\"sec-ghost\">V<\/span><span class=\"sec-num\">V.<\/span><h2>Travaux pratiques et comp\u00e9tences acquises<\/h2><\/div><div class=\"two-col\"><div class=\"check-card reveal\"><h3>Travaux pratiques<\/h3><div class=\"check-list\"><div class=\"check-row\"><span class=\"check-dot\">\u2713<\/span><span>Cr\u00e9er un persona et son parcours de conversion<\/span><\/div><div class=\"check-row\"><span class=\"check-dot\">\u2713<\/span><span>Construire une mini-campagne de g\u00e9n\u00e9ration de leads<\/span><\/div><div class=\"check-row\"><span class=\"check-dot\">\u2713<\/span><span>R\u00e9diger trois contenus pour trois plateformes<\/span><\/div><div class=\"check-row\"><span class=\"check-dot\">\u2713<\/span><span>D\u00e9finir un tableau de bord avec les KPI essentiels<\/span><\/div><\/div><\/div><div class=\"check-card reveal\"><h3>Comp\u00e9tences acquises<\/h3><div class=\"check-list\"><div class=\"check-row\"><span class=\"check-dot\">\u2713<\/span><span>Structurer une strat\u00e9gie digitale simple<\/span><\/div><div class=\"check-row\"><span class=\"check-dot\">\u2713<\/span><span>Cr\u00e9er des contenus utiles et engageants<\/span><\/div><div class=\"check-row\"><span class=\"check-dot\">\u2713<\/span><span>Mettre en place un parcours de g\u00e9n\u00e9ration de leads<\/span><\/div><div class=\"check-row\"><span class=\"check-dot\">\u2713<\/span><span>Mesurer et am\u00e9liorer une campagne<\/span><\/div><\/div><\/div><\/div><\/section>\r\n<section><div class=\"sec-head reveal\"><span class=\"sec-ghost\">VI<\/span><span class=\"sec-num\">VI.<\/span><h2>Applications professionnelles<\/h2><\/div><div class=\"applications\"><div class=\"app-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"m4 13 14-6v10L4 13Z\"\/><path d=\"M7 14v5h4l-1-4\"\/><\/svg><\/div><span class=\"app-tag mono\">Communication<\/span><p>D\u00e9velopper une pr\u00e9sence digitale coh\u00e9rente<\/p><\/div><div class=\"app-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"7\" cy=\"12\" r=\"3\"\/><circle cx=\"17\" cy=\"6\" r=\"3\"\/><circle cx=\"17\" cy=\"18\" r=\"3\"\/><path d=\"m9.5 10.5 5-3M9.5 13.5l5 3\"\/><\/svg><\/div><span class=\"app-tag mono\">Communaut\u00e9<\/span><p>Animer et engager une communaut\u00e9 en ligne<\/p><\/div><div class=\"app-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M6 3h9l4 4v14H6zM14 3v5h5M9 13h7M9 17h5\"\/><\/svg><\/div><span class=\"app-tag mono\">Contenu<\/span><p>Cr\u00e9er des contenus utiles et adapt\u00e9s aux plateformes<\/p><\/div><div class=\"app-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"8\" cy=\"8\" r=\"3\"\/><circle cx=\"17\" cy=\"8\" r=\"3\"\/><path d=\"M2 20c0-4 2-7 6-7s6 3 6 7M14 14c4 0 7 2 7 6\"\/><\/svg><\/div><span class=\"app-tag mono\">Prospects<\/span><p>G\u00e9n\u00e9rer et accompagner des leads qualifi\u00e9s<\/p><\/div><div class=\"app-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><path d=\"M12 3v3M21 12h-3M12 21v-3M3 12h3\"\/><\/svg><\/div><span class=\"app-tag mono\">Marque<\/span><p>Promouvoir une marque, une offre ou un projet<\/p><\/div><div class=\"app-card reveal\"><div class=\"icon-wrap\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M4 19V9M10 19V5M16 19v-7M22 19V3\"\/><\/svg><\/div><span class=\"app-tag mono\">Performance<\/span><p>Suivre les r\u00e9sultats et optimiser les actions<\/p><\/div><\/div><\/section>\r\n<section><div class=\"sec-head reveal\"><span class=\"sec-ghost\">VII<\/span><span class=\"sec-num\">VII.<\/span><h2>M\u00e9thodes p\u00e9dagogiques et informations pratiques<\/h2><\/div><div class=\"intro-card reveal\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M4 5a3 3 0 0 1 3-3h5v18H7a3 3 0 0 0-3 3ZM20 5a3 3 0 0 0-3-3h-5v18h5a3 3 0 0 1 3 3Z\"\/><\/svg><div><p>Apports th\u00e9oriques accessibles, d\u00e9monstrations guid\u00e9es, exercices individuels et collectifs, \u00e9tudes de cas, mises en situation et projet pratique de fin de formation.<\/p><\/div><\/div><div class=\"info-grid\" style=\"margin-top:20px\"><div class=\"info-card reveal\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><path d=\"M12 3v3M21 12h-3M12 21v-3M3 12h3\"\/><\/svg><b>Niveau<\/b><p>D\u00e9butant<\/p><\/div><div class=\"info-card reveal\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M3 9h18M9 9v11\"\/><\/svg><b>Format<\/b><p>Pr\u00e9sentiel, distanciel ou hybride<\/p><\/div><div class=\"info-card reveal\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M4 19V9M10 19V5M16 19v-7M22 19V3\"\/><\/svg><b>\u00c9valuation<\/b><p>Exercices, quiz et projet de synth\u00e8se<\/p><\/div><div class=\"info-card reveal\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"8\" r=\"5\"\/><path d=\"m8 12-2 9 6-3 6 3-2-9\"\/><\/svg><b>Attestation<\/b><p>Attestation de participation CEDITECH<\/p><\/div><\/div><\/section><\/main>\r\n<div class=\"closing\"><div class=\"aura2\"><\/div><div class=\"closing-inner\"><p class=\"statement display\">Passez d\u2019une simple pr\u00e9sence en ligne \u00e0 une strat\u00e9gie qui convertit.<\/p><p class=\"statement sub\">Attirez la bonne audience, d\u00e9veloppez l\u2019engagement et transformez l\u2019attention en opportunit\u00e9s concr\u00e8tes.<\/p><div class=\"ruler grad\" aria-hidden=\"true\"><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><\/div><a class=\"btn\" href=\"https:\/\/ceditech.ci\/en\/inscription-au-short-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00e9velopper ma strat\u00e9gie digitale <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><path d=\"M4 19V9M10 19V5M16 19v-7M22 19V3\"\/><\/svg><\/a><p class=\"slogan-final\">Attirer \u00b7 <span class=\"grad-word\">Engager \u00b7 Convertir \u00b7 Fid\u00e9liser<\/span><\/p><\/div><\/div><\/div>\r\n<script>(function(){var root=document.getElementById('ced-marketing');if(!root)return;var els=root.querySelectorAll('.reveal');if('IntersectionObserver'in window){var io=new 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Une initiation structur\u00e9e, du positionnement \u00e0 la mesure des performances. Niveau d\u00e9butant \u00b7 Aucun pr\u00e9requisD\u00e9velopper ma strat\u00e9gie digitale marketing_performance.xlsxKPI+Audience +…<\/p>","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-21230","page","type-page","status-publish","hentry"],"yoast_head":"\n<title>Introduction au Marketing Digital - Ceditech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceditech.ci\/en\/introduction-au-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introduction au Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Introduction au Marketing Digital \u2014 CEDITECH Parcours Marketing & Communication Audience \u00b7 Contenu \u00b7 Acquisition \u00b7 Conversion Introduction au Marketing Digital Construisez une pr\u00e9sence num\u00e9rique coh\u00e9rente, attirez la bonne audience et transformez l\u2019attention en opportunit\u00e9s. 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